In a world optimized for clicks, experiences create something far more enduring: belonging. Experiential marketing has become one of the most powerful ways to turn audiences into advocates, brands into communities, and moments into movements. Yet as its influence grows, so does the opportunity to rethink how impact is measured. Please join us for a conversation followed by cocktails with the leaders shaping the future of experiential.Â
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As traditional career paths evolve rapidly, how are industry leaders creating new pathways to attract and retain diverse talent? This panel discussion will highlight actions and approaches to STEM education, apprenticeship programs, and career development to prepare and encourage the next generation of technologists and leaders.
