Modern fandoms today are built around connection, personality, and shared obsession—any shared obsession. From massive cultural moments down to history deepdives to mahjong, podcasts allow listeners to find not just their people, but their own little corner of the world. This conversation explores on the evolution of modern fandom, why personality-driven communities are shaping culture, and what brands can learn from fandoms people genuinely want to be part of.

The future belongs to brands that create more than products, content, or campaigns. As media, commerce, and culture collide, we’ll explore how today’s most influential leaders are building worlds people want to join, turning attention in participation and influencer into lasting impact.

AI, sports, creators: what do the industry’s top marketers really think of today’s hottest topics? Pull up a seat for a candid conversation that feels more group chat than keynote. Expect honest opinions, lively debate, and a few surprises as our panelists pull back the curtain on the conversations happening behind the scenes. Whether it's the trends they're betting on, the buzz they're skeptical of, or the ideas keeping them up at night, you'll get an inside look at what's top of mind for the top marketing minds.