More points. More power. More purpose.
They’re not just playing—they’re changing the game. As WNBA All-Star 2025 takes center stage, witness the athletes who are scoring higher, pushing further, and proving that women’s sports aren’t just having a moment—they’re leading a movement. The future of sports is here, and its impact is undeniable.
Join us in the FQ Lounge™ as we celebrate the unstoppable force of women in sports and the brands and marketers amplifying their impact. This is where culture, commerce, and purpose collide, offering a front-row seat to the game-changers shaping the industry. Connect with the most electrifying athletes, visionary leaders, and marketing minds driving the future of women’s sports.
Today's athletes are building legacies designed to last. This conversation will explore the smart financial strategies empowering athletes to invest in themselves and secure their future. We'll delve into cultivating diverse income streams, making strategic investments, and laying the groundwork for a strategic financial game plan that endures long after the final whistle blows.
Innovation has become the lifeblood of modern marketing, fueling strategies that reimagine how brands connect with consumers in our tech-driven world. From AI-powered analytics to hyper-personalized customer experiences, the impact of innovation is undeniable and ever-growing. This panel brings together visionary female Chief Marketing Officers who are setting new standards for marketing excellence.
The business case for investing in women’s basketball has been made—now it’s about maximizing the return. Leading brands are moving beyond symbolic support to long-term, strategic investment. This session will explore how CMOs are leveraging the WNBA and women’s basketball as powerful platforms for driving brand equity, social impact, and business growth. From authentic partnerships to community-rooted campaigns, discover how purpose and performance go hand-in-hand in today’s sports marketing landscape.
On and off the court, Sophie Cunningham is building more than a basketball career—she’s creating a brand rooted in authenticity, purpose, and long-term vision. In this fireside chat, the Indiana Fever forward shares how she’s growing her platform, forging intentional partnerships, and laying the foundation for what’s next. From brand collaborations to the evolving role of athletes in marketing, she offers insight into how strategic partnerships can strengthen audience connection and drive lasting impact.