Join us in the FQ Lounge™ @ Advertising Week: the place where business happens, leaders converge, connections ignite, and bold ideas rise. We’re bringing together the most creative minds and conscious leaders who are rewriting the rules, challenging the status quo, and changing the equation for everyone.
Where there’s a woman, there’s a way. And when we come together, we create the way forward.
We will be in the Advertising Week venue and have complimentary passes for FQ Lounge™ access for everyone in our community. Please register your Advertising Week account and get your FQ Lounge™ Delegate Pass here.
Media has moved beyond traditional definitions—content, commerce, and community now form one interconnected ecosystem. Organizations must touch infinite touch points while creating authentic human connections that matter. This conversation unpacks how forward-thinking leaders build media strategies that transcend categories, leveraging emerging platforms to deliver genuine engagement that drives both cultural impact and bottom-line results.
Women bring distinct leadership approaches that drive measurable organizational performance and innovation. This conversation explores the unique perspectives, innovative strategies, and transformative thinking that women contribute to leadership across industries. Speakers will share insights on leveraging diverse leadership styles, building inclusive cultures that deliver results, and creating environments where varied thinking becomes a strategic advantage.
The most successful women don't just climb ladders, they build new pathways entirely. At The Female Quotient, we're committed to propelling women to their next career milestone through genuine relationship-building that transcends traditional networking. This conversation brings together highly ambitious professionals who are actively shaping their career trajectories, leveraging strategic connections and elevated visibility to accelerate their growth. They'll share what's actually working in their advancement toolkit, what strategies they've abandoned, and the resources they're harnessing for their next big leap.
As AI transforms how we work, create, and communicate, one thing is clear: people still matter. This session explores how brands and marketers are using AI to enhance—not replace—human insight, creativity, and connection. From strategy to storytelling, hear how industry leaders are balancing automation with intuition, and why keeping people in the loop is essential to maintaining empathy, originality, and trust in a machine-assisted future.
In an always-on world where speed and scale often take priority, intentional relationship building is what sustains long-term success. This conversation explores how marketing and advertising leaders are investing in connections that go beyond networking—cultivating mentorships, creative collaborations, and trusted circles that support growth, resilience, and impact across every stage of their careers.
Today’s marketing leaders are multi-hyphenate operators—balancing business strategy, cultural fluency, and creative leadership while also navigating disruption from every angle. In this session, hear from CMOs who are embracing this evolution, leading cross-functional transformation, and redefining what marketing leadership looks like.
Advertising has the power to shape perception, and the responsibility to reflect progress. In this conversation, male leaders from across the industry discuss how they’re using their influence to challenge outdated narratives, elevate diverse perspectives, and build creative teams that reflect the real world. From rethinking casting and representation to sponsoring new voices behind the scenes, these men are using their positions to push the industry forward—one campaign, conversation, and hire at a time.
The most influential leaders operate from unshakeable personal principles that guide every decision and interaction. This conversation explores how true leadership stems from deep self-awareness and unwavering values, not just business acumen. Panelists will share how they've developed their leadership philosophies, aligned personal purpose with professional goals, and built lasting success by staying true to core beliefs.
Brands that understand cultural context create lasting connections with consumers. This panel brings together leaders who've mastered cultural timing—spotting emerging movements, engaging diverse communities with authentic respect, and building loyalty by becoming part of the cultural conversation rather than shouting over it. They'll share how cultural fluency transforms marketing from interruption to invitation.
Career advancement isn't just about excelling at work—it's about intentionally investing in your own development with the right resources and support systems. At The Female Quotient, we see firsthand how successful leaders accelerate their growth by strategically building their personal toolkit beyond just job performance. This conversation welcomes experts who work with emerging leaders daily, sharing the essential resources and investments that unlock your highest potential and fastest path to advancement.
AI is transforming marketing by doing more than organizing data—it’s amplifying how and where brands can engage and sparking new levels of creativity. This session explores how executives are using AI to dissect insights, unlock opportunities, and design more human-centered strategies that connect with audiences in meaningful ways. Hear how top marketing leaders are blending data, creativity, and innovation to fuel smarter decisions and drive brand growth.
Today’s workplace spans more generations than ever before creating unique opportunities for growth and connection. This session explores how curiosity, openness, and shared experience can unlock powerful learning across every age and career stage. Moving beyond outdated notions of top-down or reverse mentorship, hear how marketing leaders are fostering teams where knowledge flows both ways, bridging generational divides to fuel innovation, connection, and team success.
Consumers are bombarded with content but stingy with their attention. So what actually breaks through? In this session, CMOs reveal how they’re creating brand moments that resonate in a world of endless scroll. Whether through cultural relevance, emotional storytelling, or platform-native creativity, discover how today’s marketers are rethinking engagement in a landscape where attention is the ultimate currency.
Support is easy. Change takes leadership. In this conversation, male executives share how they’re moving beyond words to drive meaningful, measurable progress within their companies and the broader industry. From sponsoring rising talent to influencing how decisions are made, these leaders are demonstrating what real accountability looks like—and why consistent action is the most powerful form of advocacy.
Smart collaboration creates exponential reach, deeper credibility, and access to communities that traditional marketing can't penetrate. Join the Ad Council and leading brands to discover how to build powerful alliances that can drive both meaningful impact on social issues and measurable business results, from selecting the right partners to structuring win-win collaborations while creating lasting impact.
Marketing has always been rooted in storytelling, and today’s CMOs are proving that great stories can drive serious business growth. In this session, marketing leaders share how they’re turning brand vision into measurable impact by aligning creativity, data, and commercial strategy. From expanding audiences to fueling innovation and revenue, these CMOs are showing that marketing isn’t just a driver of awareness—it’s a core engine of transformation and long-term value.
Sports have always had the power to unite—but today, they’re also a platform for cultural influence, purpose-driven engagement, and brand growth. From rising leagues to record-breaking athletes, fandom is evolving—and so are the ways brands show up. This session explores how marketers are building long-term brand equity through storytelling, community, and strategic investment. Hear from executives who are redefining what it means to build partnerships across the sports ecosystem to deliver both cultural impact and measurable growth.
The next frontier of innovation is female, and it's creating a tidal wave of opportunity. This panel brings together revolutionary founders and investors who are building breakthrough technologies to address women's health needs with precision and scale. They'll share insights on market opportunities and the funding landscape, revealing how their innovations are reshaping both healthcare delivery and the workplace cultures that support women's success.
Embracing menopause as a natural life stage offers a powerful advantage for retaining top female leaders. This session reframes the conversation around perimenopause and menopause as a critical leadership and business imperative. We'll explore how simple accommodations and open dialogue can sustain career momentum, protect the bottom line, and ensure the C-Suite pipeline remains rich with female talent.
The sandwich generation is redefining leadership by successfully managing complex caregiving responsibilities while advancing professionally. This conversation features leaders who've navigated caring for children and/or aging parents, sharing strategies for maintaining career momentum during intensive caregiving periods and building organizations that recognize caregiving as valuable experience. They'll unpack how this unique perspective creates more empathetic leaders while addressing the real impact on promotions, opportunities, and professional growth.
Great leadership and great parenting have more in common than we think. This session explores how fatherhood has informed how male leaders think about time, values, vulnerability, and inclusion. By leaning into their roles as caregivers, these executives are helping to build workplace cultures rooted in trust, flexibility, and real understanding of what working families need to thrive.
Entrepreneurship today looks different—and women are at the forefront of that transformation. By blending creativity, community, and commerce, they’re building businesses that resonate far beyond traditional models. This conversation spotlights women who are redefining success on their own terms and proving that entrepreneurial spirit is the ultimate driver of growth and cultural impact.
Where and how a brand shows up on social often defines how it’s perceived. This session dives into what it means to adopt a social-first mindset, from shaping brand identity to engaging with culture at the speed of the scroll. Hear from brand marketing leaders who are rethinking creative, content, and community strategies to show up with purpose, move with agility, and connect meaningfully with today’s audience.
It's important to step away from strategy sessions to dedicate time to your children. This panel welcomes parents and their children to explore family, creativity, and the power of believing in infinite possibilities. Let's unpack how the art of parenting and the craft of marketing both require vision, creativity, and unwavering faith in what's possible.
Women control over 80% of consumer spending decisions, wielding unprecedented influence in the marketplace. These sophisticated shoppers seek more than products—they long for exclusivity, purpose, and meaningful connections at every touchpoint. This panel welcomes leaders in the luxury space to unpack strategies for capturing the attention, loyalty, and purchasing power of women.
Building the next generation of great leaders doesn't happen by chance—it happens by design. This conversation unites the architects of that design: the mentors dedicated to opening doors and the rising stars who are walking through them. Hear candid insights on what makes mentorship truly transformative and how strategic guidance creates a pipeline of leaders ready to reshape the world.
Modern organizations recognize that supporting women through fertility challenges, pregnancy loss, and family building creates stronger, more loyal teams. This session addresses the professional impact of maternal health experiences, from IVF accommodations to miscarriage support, sharing how companies are creating policies that acknowledge these realities.
The future of advertising is social-first, and there's never been a better time to make the shift. A revealing Ipsos x VaynerX study shows we're at a pivotal moment: while 70% of marketing leaders recognize social assets as today's TV commercial, there's significant room for growth as fewer than half are currently building campaigns with a social-first mindset. This panel brings together leaders across research, creative, brand, and analytics to explore this exciting opportunity and offer practical strategies for shifting toward truly social-first campaign development in 2026 and beyond.
AI has arrived, and it's fundamentally reshaping how brands and media connect with audiences. Join marketing leaders and media executives as they share real-world insights on leveraging generative tools, adapting creative workflows, and meeting rapidly evolving consumer expectations. From transforming brand storytelling to building strategic partnerships, this conversation reveals how industry leaders are turning AI's promises into action.
Sports have a unique ability to inspire passion and loyalty like nothing else. Today, that passion is fueling new opportunities for brands, leagues, and media to build deeper fan relationships and create long-term value. In this session, executives will explore how they’re turning the energy of the game into powerful platforms for engagement, growth, and connection that extend far beyond game day.
Leaders bring the weather—your presence, vision, and values shape every room you enter and every team you build. The most transformative leaders operate from unshakeable principles, cultivate powerful networks, and practice daily habits that amplify their unique strengths. This conversation invites executives to unpack what fuels them, identify their leadership superpowers, and share how they build teams that ignite change.
Unified leadership isn't a luxury—it’s a differentiator. Join executives as they unpack how cohesive C‑Suite vision becomes compelling brand action, driving both agile outcomes and enduring brand strength. Hear how leaders orchestrate strategy, storytelling, and execution in harmony to shape market relevance and growth.
Today’s most successful brands aren’t confined to traditional playbooks. They’re experimenting with new ways to tell stories, harness media, create experiences, and collaborate in unexpected ways. This conversation brings together industry leaders who are breaking down silos and rethinking the relationship between creativity, media, and engagement to design brands that connect with audiences on deeper, more lasting levels.
The next decade will be defined by how we harness AI's potential. This conversation brings together leaders to explore what's coming next—from emerging AI applications that will revolutionize customer experiences to the evolving workforce models that will drive tomorrow's industry. Panelists will share their predictions and reveal how they're positioning their organizations to lead in an AI-powered future.
In today’s fragmented media landscape, reach alone no longer guarantees impact. The true measure of influence comes from relevance, resonance, and trust. This session will explore how leaders are moving beyond vanity metrics to design ecosystems that integrate storytelling, data, purpose, and partnerships—to build meaningful connections that resonate with consumers.
Women's health encompasses far more than annual check-ups—it's a comprehensive journey that spans fertility, loss, menopause, and beyond, all while building successful careers. This session brings together leaders and innovative founders to reflect on their personal experiences and share solutions they've created to support women through every health milestone.
Marketing has the unique power to meet people exactly where they are, which becomes especially important during health and wellness journeys. This session brings together marketing leaders to unpack this critical role and explore how they are creating campaigns and strategies that serve as trusted resources for individuals during their most vulnerable and important health moments.
Mental health and optimism are powerful catalysts for individual success and organizational excellence. This session explores how leaders and organizations can cultivate psychologically safe environments that prioritize wellbeing and genuine connection in the workplace. Discover practical strategies for building resilient teams, normalizing mental health conversations, and incorporating science-based optimism techniques into daily routines that drive both personal fulfillment and business performance.
Today’s most impactful brand partnerships go beyond visibility—they elevate authentic voices and foster meaningful connections. M&T Bank joins Team M&T athlete ambassadors to spotlight their latest initiative and explore how collaboration, shared values, and purpose-driven storytelling can amplify voices, spark change, and inspire future generations. It’s all about teamwork—with purpose.
Behind every successful leader is not just one person, but a dynamic ecosystem of allies—friends, mentors, and partners—that multiplies our potential. This is the Power of Plus. This isn't a panel about networking; it's an intimate conversation about personal curation and the power of strategic relationships. You’ll hear untold stories of how the right “Plus” at the right time can change everything. Walk away inspired to authentically unlock your Power of Plus for transformative growth.
Behind every great woman, there are a lot more women: the sisters she’s born with, the sisters she chooses, and the support systems that fuel her success. This conversation explores how sisterhood sparks innovation, amplifies voices, and drives cultural and consumer impact. Discover how women shape the decisions, loyalty, and influence of other women—and why these bonds create momentum that brands, leaders, and communities can harness for lasting growth.
The age of AI is rewriting the rules of discovery. From personalized shopping assistants to conversational search engines, consumers are no longer just browsing—they’re being guided by intelligent systems that shape what they see, trust, and buy. For brands, this shift creates both risk and reward: visibility depends not on algorithms of the past, but on building credibility in AI-driven ecosystems. This conversation brings together leaders to explore how brands can design for visibility, relevance, and trust when machines—not just humans—are curating the future of choice.
Women athletes are rewriting the rules of the game—proving that their influence extends far beyond the field. Gotham FC is building more than a team; it’s creating a platform where players can shape their identities, grow their voices, and inspire the next generation. This conversation explores how amplifying women in sports not only drives team success but also fuels broader cultural and business impact.
Success today isn’t just about individual achievement — it’s about the outcomes we create together and the relationships that make them possible. Building partnerships that truly elevate people and progress takes more than collaboration; it takes trust, vision, and shared purpose. This panel brings together leaders who are redefining what it means to win by prioritizing collective outcomes over individual accolades.
Today’s consumers aren’t just buying products—they’re buying into what a brand stands for. Authenticity, inclusion, and purpose are no longer “nice to haves”; they’re the new currency of loyalty. But how do companies move beyond polished messaging to truly embed values into every touchpoint? This conversation explores how brands can transform from the inside out, turning employee voices into catalysts for innovation and reimagining rebranding as a pathway to meaningful, sustainable growth. Attendees will walk away with a framework for aligning purpose with practice—and a vision for how values-driven strategies can spark lasting connection and competitive advantage.
Join SiriusXM Hits 1’s Morning Mash Up host Nicole Ryan for a candid conversation about her unlikely rise from receptionist at Sirius to the mic of one of the most influential pop-culture shows in the country, in conversation with SiriusXM’s SVP and Head of Communications Maggie Mitchell. In this session, explore how authenticity, personality, and trust fuel lasting listener relationships—and what brands can learn from the intimacy of audio, with new opportunities to tap into SiriusXM via its new ad-supported tier, SiriusXM Play.
Women’s health has long been underfunded, under-researched, and undervalued—yet it holds the key to stronger businesses and a stronger society. As we unlock breakthroughs in science, technology, and workplace policies, the opportunity is clear: healthier women mean healthier families, communities, and economies. This conversation brings together leaders at the forefront of healthcare, innovation, and business who are rewriting the playbook on what investment in women’s health makes possible. Together, we’ll explore how closing the health gap isn’t just the right thing to do—it’s the smart thing to do, driving resilience, growth, and long-term success.
Female creators are transforming how we think about content, community, and influence. This conversation invites women who are building engaged audiences, driving cultural conversations, and monetizing their unique perspectives on their own terms. They'll share insights on navigating platform changes, building sustainable businesses, and leveraging their voices to create meaningful impact.
What happens when a creator turns a passion into a movement? For Paige Lorenze, Dairy Boy began as an idea and grew into a cultural brand that blurs the lines between lifestyle, storytelling, and commerce. This session dives into how Paige built a business that feels personal yet scalable, while inspiring women to see possibility in their own creativity.