Oct 
5
 - 
Oct 
7
, 
2026
FQ Loungeâ„¢ @ Advertising Week

media that moves

WINNING THE CONVERGENCE

Media has moved beyond traditional definitions—content, commerce, and community now form one interconnected ecosystem. Organizations must touch infinite touch points while creating authentic human connections that matter. This conversation unpacks how forward-thinking leaders build media strategies that transcend categories, leveraging emerging platforms to deliver genuine engagement that drives both cultural impact and bottom-line results.

Shelley Zalis

 Company Name

Experiences

 

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ creates spaces, online and in person that help women be their best at work and in life. We activate the FQ Loungeâ„¢ at tentpole industry conferences and key cultural moments, host FQ Summits, and curate bespoke experiences.

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Shelley Zalis

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Mon, OCT 6

media that moves

WINNING THE CONVERGENCE

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Chief Growth Officer

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Chief Growth Officer

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Shelley Zalis

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Chief Growth Officer

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Shelley Zalis

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Shelley Zalis

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October
 
5
 - 
October
 
7

FQ Lounge™ @ advertising week

RSVP
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FQ Lounge™ @ advertising week

October
 
5
 - 
October
 
7
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ABOUT the event

Every assumption about how brands grow is being challenged. Attention is spread across more platforms than ever, loyalty is easier to lose than it's ever been, and the playbook that built the last era of brands won't build the next one.

 
The FQ Loungeâ„¢ brings that conversation to Advertising Week, where industry leaders get specific about what's working: how brands stay relevant when culture moves faster than campaigns, what AI changes about creativity and what it doesn't, and why trust and community have become the strongest growth strategies in the business.

 
Across three days, the conversations move from creators to sports to leadership itself. This is where the industry comes to talk honestly about where it's headed. Join us!

SEE HIGHLIGHTS FROM LAST YEAR’S AGENDA.

Get your pass

FQ Lounge™ @ CANNES LIONS

Past Agenda & Speaker highlights

june 17, 2025

LIFT AS WE CLIMB

Inspired by the words of American civic activist and trailblazer Mary Church Terrell, "Lift As We Climb" explores how today’s women leaders are shaping the future by elevating others as they rise. This compelling panel series, developed by Condé Nast’s Chief Revenue Officer, Elizabeth Herbst-Brady, in collaboration with Female Quotient since 2021, invites influential leaders from across the industry to share pivotal lessons and career-defining moments, reflect on their mentors who paved the way, and discuss how they’re championing all voices to build a better tomorrow. This inspiring conversation will focus on what it means to lead with purpose, resilience, and profound impact.

 june 18, 2025

BREAKING BOUNDARIES: WOMEN CRAFTING THEIR LEGACY IN SPORTS

With unprecedented levels of engagement and investment, the spotlight on female athletes, coaches, and commentators has never been brighter. This panel conversation brings together influential voices to explore the multifaceted impact of women in sports today. We'll unpack how they are navigating their careers, harnessing increased visibility to transform the next generation, and consciously constructing legacies that transcend the field.

 JUne 19, 2025

THE CREATIVE INSTINCT: MARKETING AT THE SPEED OF CULTURE

Today’s marketers are required to flex their creative muscles daily—navigating shifting trends, crafting culturally relevant narratives, and making brand moves in real time. While jumping on viral moments can spark buzz, real impact comes from knowing which moments to engage with and how to show up with purpose. This session explores how marketers can sharpen their creative instincts to stay in sync with culture by reading the room, spotting opportunity, and responding with realness and resonance.

 june 19, 2025

INNOVATION ARCHITECTS: THE WOMEN DESIGNING TOMORROW

The future of innovation is being reimagined by visionary women who have moved beyond traditional viewpoints. Female leaders are pioneering solutions that combine technical excellence with human understanding, creating more inclusive and impactful advances. This panel welcomes leaders who are reshaping innovation, demonstrating how diverse leadership creates better outcomes, and inspiring the next generation of female disruptors.

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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

monday, october 5

Built Different

 

Curiosity at Scale: The Innovation Skill Every Leader Needs

Monday, october 5 | 9:30AM - 10AM et

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Becky Vinter
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Vice President,

Creative Strategy & BI Studios,

Business Insider (Moderator)

WNBA

Ali Levitan
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AWS AdTech & AI Innovation Leader, Amazon Web Services

WNBA

Smita Pillai
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Senior Vice President,

Head Regeneron Innovation Center,

Regeneron Pharmaceuticals

WNBA

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Speakers Coming Soon

Built Different

 

FQ AI: Intelligence in Motion

Monday, october 5 | 10:30AM - 11AM et

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Speakers Coming Soon

Shelley Zalis
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Chief Executive Officer,

The Female Quotient

(Moderator)

WNBA

Renee Washington
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Host, ESPN, FIFA, & NBC Sports Broadcaster, Professional Speaker, & Soccer Hall of Famer

(MODERATOR)  

Colie Edison
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WNBA Player, Filmmaker, and Entrepreneur,

McCoughtry Entertainment

WNBA

Colie Edison
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Chief Growth Officer,

WNBA

WNBA

Built Different

 

Everywhere at Once: Building Brands Across an Expanding Ecosystem

Monday, october 5 | 11AM - 11:30AM et

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Sara Badler
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Chief Advertising Officer, North America,

Guardian News & Media (Moderator)

WNBA

Kay Hsu
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Global Head of Creative Lab,

Spotify

WNBA

Speakers Coming Soon

Built Different

 

CMO Daily Take: The New Marketing Equation

Monday, october 5 | 12PM - 12:30PM et

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Julia Hood
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Executive Editor,

CMO Insider,

Business Insider (Moderator)

WNBA

Jonnie Cahill
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Senior Vice President & Chief Marketing Officer,

International Foods,

Pepsico

WNBA

William White
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Chief Marketing Officer,

Walmart U.S.

(MODERATOR)  

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Speakers Coming Soon

Built Different

 

 FQ CMO: What CMOs See Before Everyone Else

Monday, october 5 | 1PM - 1:30PM et

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Nilofer Vahora
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Chief Marketing Officer,

amika

(MODERATOR)  

Built Different

 

From Audience to Architect: The Rise of Participatory Brands

Monday, october 5 | 1:30PM - 2PM et

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Rene Federico
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Head of Marketing,

US,

Primark

WNBA

Christina Kothari
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Global Head of Consumer Marketing,

Reddit

(MODERATOR)  

Speakers Coming Soon

Built Different

 

The Fandom Effect: Turning Cultural Connection Into Trusted Brand Growth

Monday, october 5 | 2PM - 2:30PM et

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Speakers Coming Soon

Built Different

 

The Loyalty Equation: What Keeps People Coming Back

Monday, october 5 | 2:30PM - 3PM et

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Arden Shore
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Editor-in-Chief,

The Infatuation (Moderator)

WNBA

Talia Monroe
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Senior Vice President,

Commercial Growth,

Chobani & La Colombe

WNBA

Lauren Weinberg
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Chief Marketing Officer, Supergoop!

WNBA

Speakers Coming Soon

Built Different

 

The New Media Economy: Building Sustainable Growth in a Platform World

Monday, october 5 | 3PM - 3:30PM et

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Kerry Flynn
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Media Reporter,

Axios (Moderator)

WNBA

Speakers Coming Soon

Built Different

 

The Partnership Playbook: Why Creators Are the New Growth Strategy

Monday, october 5 | 3:30PM - 4PM et

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Dylan Wells
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WP Creator Host, Washington Post (Moderator)

WNBA

Mary Holland Nader
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Founder & Chief Executive Officer,

Mary & Pip

WNBA

Speakers Coming Soon

Built Different

 

Built by Women: Leading What Lasts

Monday, october 5 | 4PM - 4:30PM et

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Speakers Coming Soon

Built Different

 

Marketing Without Limits: Your Playbook, Rewritten

Monday, october 5 | 5PM - 5:30PM et

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Zoe Ruderman
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Chief Content Officer,

ADWEEK (Moderator)

WNBA

Speakers Coming Soon

Marketing without limits: your playbook, rewritten

CONVERSATION & COCKTAILS

October 5 | 5:30pM - 6:30PM ET

5PM | PANEL CONVERSATION

5:30PM | COCKTAIL HOUR

FQ LOUNGEâ„¢ @ ADVERTISING WEEK

100 W 33rd street (Sub LEvel -1)

New York, NY

Please join us for a panel conversation on how Al is reshaping the way marketers create, decide, and work. Stay for cocktails and connection, featuring a special performance by singer-songwriter Sarah Kinsley.

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SPECIAL PERFORMANCE PRESENTED BY

Mon, Oct 8
10:45AM - 11:15AM ET

media that moves

WINNING THE CONVERGENCE

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Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

 Company Name

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tuesday, october 6

Built Different

 

The Four-Generation Workplace: Turning Perspective Into Performance

tuesday, october 6 | 9:30AM - 10AM et

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Speakers Coming Soon

Joy Ogunneye
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Global Innovation & Brand Comms Lead,

Aveeno Body,

Kenvue

WNBA

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Built Different

 

Signals That Matter: Navigating an Age of Information

tuesday, october 6 | 10AM - 10:30AM et

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Speakers Coming Soon

Suzi Watford
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Chief Strategy Officer,

The Washington Post

(Moderator)

WNBA

Cheryl Guerin
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Executive Vice President,

Global Brand Strategy & Innovation,

Mastercard

WNBA

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Built Different

 

FQ AI: How Leadership Is Being Rewritten

tuesday, october 6 | 10:30AM - 11AM et

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Anthony DeMaio
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Global Head of Sales,

Business Insider

(Moderator)

WNBA

Michelle Crossan-Matos
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Chief Brand & Experience Officer,

SharkNinja

WNBA

Zelle Steyn
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Principal Solutions Architect,

Amazon Web Services

WNBA

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Speakers Coming Soon

Built Different

 

The Trust Advantage: Why Confidence Wins

tuesday, october 6 | 11AM - 11:30AM et

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Jenny Rooney
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Chief Brand & Community Officer,

ADWEEK (Moderator)

WNBA

Maggie Carney
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Vice President, Customer Success,

Rokt

(MODERATOR)  

Nili Klenoff
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Executive Vice President,

Commerce Media & Innovation,

Mastercard

WNBA

Christie Sclater
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Senior Vice President of Global Marketing,

Clinique

WNBA

Cass Zawadowski
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Executive Creative Director,

Global Brand, 

Lyft

WNBA

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Speakers Coming Soon

Built Different

 

FQ Sports: The New Rules of Participation

tuesday, october 6 | 12:30PM - 1PM et

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Ashley Nicole Moss
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Basketball Analyst & Sideline Reporter,

CBS Sports

(Moderator)

WNBA

Ally Appelbaum
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Vice President,

Global CTV Partnerships,

Nexxen

WNBA

Radhika Duggal
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Chief Marketing Officer,

Major League Soccer

WNBA

Laura Petro
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Vice President,

Brand & Fan Experience,

Gotham FC

WNBA

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Speakers Coming Soon

Built Different

 

FQ Sports: The New Rules of Participation

tuesday, october 6 | 12:30PM - 1PM et

View Description




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Ashley Nicole Moss
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Basketball Analyst & Sideline Reporter,

CBS Sports

(Moderator)

WNBA

Ally Appelbaum
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Vice President,

Global CTV Partnerships,

Nexxen

WNBA

Radhika Duggal
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Chief Marketing Officer,

Major League Soccer

WNBA

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Speakers Coming Soon

Built Different

 

FQ CMO: Measuring What Matters Most

tuesday, october 6 | 1PM - 1:30PM et

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Sarah Gavin
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Chief Marketing Officer,

The Trade Desk

WNBA

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Speakers Coming Soon

Built Different

 

The Discovery Economy: Winning Before the Search

tuesday, october 6 | 2PM - 2:30PM et

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Sabrina Callahan
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Senior Vice President,  Chief Digital & Marketing Officer,

Southwest Airlines

WNBA

Amy Labroo
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Vice President,

Head of Digital Marketing,

Nestlé Health Science

(MODERATOR)  

Allison Repetto
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Vice President,

Retail,

Rokt

WNBA

Diana Tomassetti
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Senior Director,

Brand & Product Marketing,

Carnival Cruise Line

 

 

 

 

WNBA

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Speakers Coming Soon

Built Different

 

The Agentic Advantage: Beyond the Prompt

tuesday, october 6 | 3PM - 3:30PM et

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Kim Marchan
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Head of Agency Development,

Americas,

StackAdapt

WNBA

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Speakers Coming Soon

Built Different

 

Cultural Gravity: Why Some Ideas Pull People In

tuesday, october 6 | 3:30PM - 4PM et

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Lydia Daly
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Executive Vice President,

Head of Global Ad Marketing & Intelligence,

Paramount

(Moderator)

WNBA

Laura Cosgrove
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Senior Vice President,

Retail Partnerships,

Rokt

WNBA

Haley Paas
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Senior Vice President of Media,

Marketing Effectiveness & Agency Management,

Verizon

 

 

 

 

WNBA

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Speakers Coming Soon

Built Different

 

Betting on Yourself: Own Your Next Move

tuesday, october 6 | 4PM - 4:30PM et

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Elyse Myers
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Comedian,

Writer,

Creator,

Underscore Talent Management

WNBA

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Speakers Coming Soon

Built Different

 

The Media Shift: Following Audiences Wherever They Go

tuesday, october 6 | 4:30PM - 5PM et

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Brittany Thompson
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Vice President,

Head of Global Enterprise Innovation,

Conde Nast

(Moderator)

WNBA

Nicolina Duhs
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Head of Retail Partnerships,

Rokt

WNBA

Colie Edison
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WNBA Player, Filmmaker, and Entrepreneur,

McCoughtry Entertainment

WNBA

Lauren Gabriele
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Vice President, Enterprise Business Development, TripleLift

(MODERATOR)  

Jacs Wyatt
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Managing Director,

Global Marketing,

American Airlines

 

 

 

 

WNBA

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Speakers Coming Soon

Annual women walk the floor tour

January 6, 2026  |  9AM - 11:30AM PST

Las vegas convention center,

North hall upper level, Room N256

3150 Pradise Rd Las vegas, NV 89109

Join over 200 powerful women as we walk the CES show floor, together. Our Annual Women Walk the Floor Tour is an opportunity to experience the innovations at CES as a united community. A woman alone has power; together, we have impact.

RSVP HERE
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Mon, Oct 8
10:45AM - 11:15AM ET

media that moves

WINNING THE CONVERGENCE

View description
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Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

 Company Name

View Full Agenda
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wednesday, october 7

Built Different

 

Premium Matters: The Future of Attention, Content, and Trust

wednesday, october 7 | 9:30AM - 10AM et

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Arinze Emeagwali
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Vice President of Brand Marketing,

Cadillac Formula 1 Team

WNBA

Lauren Griewski
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Chief Growth Officer,

Chase Media Solutions

WNBA

Megan Kovacs
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Vice President,

Head of Media & Entertainment,

LG AD Solutions

WNBA

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Speakers Coming Soon

Built Different

 

Rethinking How Brands Talk to Women

wednesday, october 7 | 10AM - 10:30AM et

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Anna Banks
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Executive Vice President & Chief Marketing Officer,

AARP

WNBA

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Speakers Coming Soon

Built Different

 

FQ AI: The Co-Creation Economy

wednesday, october 7 | 10:30AM - 11AM et

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Laurel Burton
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Chief Executive Officer,

Instrument

WNBA

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Speakers Coming Soon

Built Different

 

Power of the Pack®: The Act of Credibility

wednesday, october 7 | 12PM - 12:30PM et

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Lauren Israel
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Head of Commercial Design,

Omnicom Media

WNBA

Claire Papp
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Senior Group Director,

Global Agency

Partnerships,

Yahoo

WNBA

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Speakers Coming Soon

Built Different

 

 FQ Sports: The Business of Building Communities

wednesday, october 7 | 12:30PM - 1PM et

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Patrick Arthur
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Chief Marketing Officer,

Washington Commanders

WNBA

Jennifer Carfley
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Head of SMB Growth,

Direct Response Advertising & Partnerships,

Scripps

WNBA

Alycen McAuley
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Chief Business Officer,

WNBA Washington Mystics

WNBA

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Speakers Coming Soon

Built Different

 

FQ CMO: The New Rules of Brand Relevance

wednesday, october 7 | 1PM - 1:30PM et

View Description





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Alex Frias
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Chief Marketing Officer,

Steve Madden

WNBA

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Speakers Coming Soon

Built Different

 

Fathers, Founders, and CEOs: The Many Roles of Modern Leadership

wednesday, october 7 | 1:30PM - 2PM et

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Scott Strickland
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Chief Commercial Officer,

Wyndham Hotels & Resorts

WNBA

Coltrane Curtis
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Co-Founder & Managing Partner,

Team Epiphany

WNBA

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Speakers Coming Soon

Built Different

 

The Consumer Shift: Understanding the New Rules of Decision-Making

wednesday, october 7 | 2PM - 2:30PM et

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Jill Cress
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Chief Marketing Officer, Babylist

WNBA

Marnie Kain
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Vice President,

Brand,

Grubhub

WNBA

Jennifer Mennes
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Vice President,

Global Head of Digital Marketing & Strategy,

Mondelēz International

WNBA

Anna Spanfeller
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Vice President,

Head of Sales,

Cognitiv

WNBA

View More Info
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Speakers Coming Soon

Annual women walk the floor tour

January 6, 2026  |  9AM - 11:30AM PST

Las vegas convention center,

North hall upper level, Room N256

3150 Pradise Rd Las vegas, NV 89109

Join over 200 powerful women as we walk the CES show floor, together. Our Annual Women Walk the Floor Tour is an opportunity to experience the innovations at CES as a united community. A woman alone has power; together, we have impact.

RSVP HERE
Text goes here
X

Mon, Oct 8
10:45AM - 11:15AM ET

media that moves

WINNING THE CONVERGENCE

View description
Text goes here
X

Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

Company Name

Shelley Zalis

 Company Name

View Full Agenda
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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

tuesday, june 23

TUESDAY, JUNE 23

11AM - 11:30AM CEST

media that moves

POWERING POSSIBILITY: WOMEN REDEFINING COMMERCE AND CULTURE

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Jeannine Shao Collins

Chief Client Officer,

Kargo

Adrienne Ross

 Vice President, Retail & Commerce Media Solutions,

Kargo

Marissa Jarratt

Executive Vice President and Chief Marketing and Sustainability Officer,

7-Eleven

Ashley Schapiro

Vice President Marketing, Media, Performance & Engagement,

American Eagle Outfitters Inc.

Colleen Hotchkiss

President, Growth Practices,

Zenith

TUESDAY, JUNE 23

11AM - 11:30AM CEST

media that moves

POWERING POSSIBILITY: WOMEN REDEFINING COMMERCE AND CULTURE

View description
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Jeannine Shao Collins

Chief Client Officer,

Kargo

Adrienne Ross

 Vice President, Retail & Commerce Media Solutions,

Kargo

Marissa Jarratt

Executive Vice President and Chief Marketing and Sustainability Officer,

7-Eleven

Ashley Schapiro

Vice President Marketing, Media, Performance & Engagement,

American Eagle Outfitters Inc.

Colleen Hotchkiss

President, Growth Practices,

Zenith

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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

wednesday, june 24

wednesday, june 24

11AM - 11:30AM CEST

media that moves

LATINAS AT THE HELM: A LOOK AT THE 2025 HISPANIC SENTIMENT STUDY

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Jenna Silver

SVP, Industry Marketing - U.S. Ad Sales,

TelevisaUnivision

Claudia Edelman

Founder & Chairwoman,

We Are All Human

Faby Torres

Global Chief Marketing Officer,

Gap Inc.

wednesday, june 24

11AM - 11:30AM CEST

media that moves

LATINAS AT THE HELM: A LOOK AT THE 2025 HISPANIC SENTIMENT STUDY

View description
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Jenna Silver

SVP, Industry Marketing - U.S. Ad Sales,

TelevisaUnivision

Claudia Edelman

Founder & Chairwoman,

We Are All Human

Faby Torres

Global Chief Marketing Officer,

Gap Inc.

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CELEBRATING LEADERS IN AI

Thursday, January 22 | 5PM - 6PM CET

Las vegas convention center,

North hall upper level, Room N256

3150 Pradise Rd Las vegas, NV 89109

Join us for an evening in Davos to toast the visionaries shaping the intelligent era — the innovators and changemakers redefining what’s possible in AI.

RSVP HERE
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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

thursday, june 25

Thursday, june 25

1:30PM - 2PM CEST

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CREATING HER WAY: WOMEN LEADING THE CREATOR ECONOMY

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Willa Bennett

Editor-in-Chief,

Cosmopolitan and Seventeen

Yuri Godinez

Content Creator

Chriselle Lim

Owner and Creative Director,

Phlur

Tessa Brooks

Creator,

and Philanthropist

Thursday, june 25

1:30PM - 2PM CEST

media that moves

CREATING HER WAY: WOMEN LEADING THE CREATOR ECONOMY

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Willa Bennett

Editor-in-Chief,

Cosmopolitan and Seventeen

Yuri Godinez

Content Creator

Chriselle Lim

Owner and Creative Director,

Phlur

Tessa Brooks

Creator,

and Philanthropist

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Agenda highlights

monday, june 22

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MEDIA'S NEW FRONTIER: WOMEN LEADING THROUGH DISRUPTION

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monday, june 22

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CULTURAL CURRENCY: TAPPING INTO THE ZEITGEIST

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monday, june 22

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DESIGNING FOR EVERYONE: WHY WOMEN'S PERSPECTIVES MATTER

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tuesday, june 23

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BUILDING YOUR TRIBE: FROM CONNECTIONS TO CATALYSTS

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tuesday, june 23

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UNLEASHING YOUR LIMITLESS SELF: A JOURNEY OF PERSONAL TRANSFORMATION

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tuesday, june 23

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BOLD VISIONARIES: HOW LEADERS ARE ELEVATING BRANDS & PEOPLE

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wednesday, june 24

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FINDING CLARITY AND CONNECTION IN UNCERTAIN TIMES: REWRITING THE RULES OF LEADERSHIP

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WEDNESDAY, JUNE 24

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BRAND SUCCESS IN UNCERTAIN TIMES

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WEDNESDAY, JUNE 24

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PASSION PLAY: SCORING BIG WITH SPORTS COMMUNITIES

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Event Speakers coming soon

October 2025

FQ Lounge @ Advertising week

Past Speakers highlights

Ruba Borno

Vice President, Global Specialists and Partners,

Amazon Web Services (AWS)

Taylor Ash

GM, Inventory Development,

The Trade Desk

Lianne Sinclair

 AVP Corporate and Brand Advertising,

AT&T

Isabelle Sakai

Chief Marketing Officer,

Mark Anthony Brands

Susan Boster

Founder and CEO,

Boster Group

Corey Rados

Head, Global Creative Strategy,

Uber Advertising

Stacy DeRiso

US CEO,

Initiative

Jordan Chiles

Two Time Olympian, Gold Medalist and NY Times Best Selling Author

Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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Company Name

Shelley Zalis

Company Name

Shelley Zalis

Company Name

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Company Name

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Company Name

Shelley Zalis

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Together with

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Venue

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Venue

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ABOUT the FQ

Every assumption about how brands grow is being challenged. Attention is spread across more platforms than ever, loyalty is easier to lose than it's ever been, and the playbook that built the last era of brands won't build the next one.

 
The FQ Loungeâ„¢ brings that conversation to Advertising Week, where industry leaders get specific about what's working: how brands stay relevant when culture moves faster than campaigns, what AI changes about creativity and what it doesn't, and why trust and community have become the strongest growth strategies in the business.

 
Across three days, the conversations move from creators to sports to leadership itself. This is where the industry comes to talk honestly about where it's headed. Join us!

Experiences

 

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ creates spaces, online and in person that help women be their best at work and in life.


We activate the FQ Loungeâ„¢ at tentpole industry conferences and key cultural moments, host FQ Summits, and curate bespoke experiences.

 Media

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ makes stories personal, cultural, and worth talking about.


We produce, distribute, and amplify branded, sponsored, and targeted media — including original social series, custom branded content, and creator campaigns.

transformation

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ partners with companies and leaders to shape workplaces that work for everyone.


We provide advisory to advance inclusion, strengthen leadership, and elevate executive presence.



Our Story
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Testimonials

A huge thank you for such an inspiring and energizing experience with The Female Quotient at this year’s event. Every time I walk into the FQ Lounge, I’m reminded why this community is so special. It’s a space where connection, conversation, and collaboration come to life in the most authentic way. As someone who’s been in the industry for over a decade, I’ve been to countless events, but FQ continues to set the bar higher every year.

STACY MARTINET

Chief Communications Officer,

Adobe


 It was such a treat to start the day with this conversation, and we couldn’t have asked for a better group to speak to the power of partnership! As always, huge thanks to TFQ for having us.

Jennifer Gardner

Chief Client Solutions Officer,

Carat US

I thoroughly enjoyed being part of exciting programming at the FQ Lounge to host the panel and had several afterwards mention how much they enjoyed the conversation. Thank you again!

RUBA BORNO

Vice President, Global Specialists and Partners,

Amazon Web Services (AWS)

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THE FQ

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Monday
Tuesday
Wednesday

Shelley Zalis

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Paige McGovern is a host of exceptional ability. Studies show that a vast majority of guests attending events by Paige have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.


Paige McGovern is a host of exceptional ability. Studies show that a vast majority of guests attending events by Paige have been known.

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Curiosity at Scale: The Innovation Skill Every Leader Needs

The leaders shaping what's next share one defining trait: they never stop learning. As technology expands what's possible, curiosity has become the foundation for lifelong growth, mental agility, and fresh thinking. This conversation explores how today's leaders cultivate a mindset that sparks innovation, strengthens resilience, and unlocks new opportunities throughout their careers.

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FQ AI: Intelligence in Motion

Technology can process information faster than any team, surface insights in seconds, and automate increasingly complex tasks. Yet judgment remains one of the most valuable skills in business. As organizations race to integrate AI into decision-making, we'll tackle the question of where technology adds the most value—and where human instinct, experience, and accountability remain irreplaceable.

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Everywhere at Once: Building Brands Across an Expanding Ecosystem

Consumers no longer experience brands through a single channel or moment. They discover, engage, shop, stream, scroll, and connect across an increasingly complex ecosystem of platforms and experiences. We'll explore how brands are building connected experiences that feel cohesive, recognizable, and relevant wherever consumers choose to engage.

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CMO Daily Take: The New Marketing Equation

The role of the CMO is changing faster than ever. As AI reshapes how brands operate and consumers engage, marketing leaders are balancing a much bigger equation, driving growth, shaping culture, embracing new technology, and meeting rising expectations across the business. This conversation explores how CMOs are redefining their role, where they’re placing their bets, and what it takes to lead marketing through what comes next.

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FQ CMO: What CMOs See Before Everyone Else

The most valuable opportunities rarely announce themselves. They begin as subtle shifts in consumer behavior, emerging cultural movements, or signals hiding in plain sight. The strongest CMOs aren't simply reacting to change; they're anticipating it. We'll discuss how marketing leaders identify what's next, separate meaningful trends from noise, and turn foresight into a competitive advantage before the rest of the market catches up.

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From Audience to Architect: The Rise of Participatory Brands

The strongest communities don't simply consume; they help create. Consumers increasingly expect to have a voice in the brands, products, and experiences they support. This session looks at how organizations are inviting people into the process, turning customers into collaborators, and creating deeper relationships through participation. The future may belong to brands that build with their audiences rather than simply for them.

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The Loyalty Equation: What Keeps People Coming Back

Loyalty is getting harder to earn and easier to lose. Consumers have more options, more information, and fewer barriers to switching than ever before. Yet some brands continue to build relationships that withstand competition, convenience, and changing market conditions. We'll examine what keeps customers coming back and why trust, consistency, and emotional connection remain some of the most valuable assets a brand can possess.

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The New Media Economy: Building Sustainable Growth in a Platform World

Media companies, publishers, creators, and platforms are all navigating the same reality: the business model keeps changing. Consumer behavior is evolving, revenue streams are shifting, and competition for attention continues to intensify. We'll connect the dots between audience growth, monetization, innovation, and sustainability as leaders rethink what success looks like in the next era of media.

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The Partnership Playbook: Why Creators Are the New Growth Strategy

Creators have become trusted collaborators who help brands build community, shape culture, and spark meaningful engagement. As sponsorships evolve into more strategic, long-term partnerships, organizations are discovering new ways to create value together. This conversation explores what makes today's strongest creator partnerships so impactful and how they're driving lasting growth.

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Built by Women: Leading What Lasts

Women are building and leading some of the brands shaping how we live, shop, and see ourselves. But lasting growth asks for more than a strong point of view. It requires knowing what to protect, what to change, and how to lead with conviction as the stakes get bigger. Hear from the leaders who know how to keep moving forward without losing the discipline that got them there.

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The Four-Generation Workplace: Turning Perspective Into Performance

For the first time in history, four generations are shaping the workplace at the same time. Different experiences, expectations, communication styles, and definitions of success can create opportunity. The organizations getting it right are building cultures where learning flows in every direction and curiosity is valued over certainty. We'll hear how leaders are turning generational differences into stronger collaboration, fresh thinking, and teams that never stop learning. 

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FQ AI: How Leadership Is Being Rewritten

AI is no longer a side project or future initiative. It's reshaping how organizations operate, innovate, hire, compete, and create value. The companies pulling ahead aren't simply adopting new technology—they're redesigning the way work gets done. As AI becomes embedded into every corner of business, we'll examine what separates organizations experimenting with AI from those truly transforming because of it.

media that moves

The Trust Advantage: Why Confidence Wins

As AI, media, and technology reshape how people discover, evaluate, and engage with brands, confidence has become just as important as innovation. The organizations that stand out aren't simply moving faster. They're building transparency, consistency, and credibility into every interaction. Leaders across industries will discuss how trust is earned, strengthened, and sustained in an increasingly intelligent world.

media that moves

FQ Sports: The New Rules of Participation

Fans no longer want to sit on the sidelines. They want access, involvement, and opportunities to shape the experience themselves. Across sports, media, entertainment, and culture, organizations are reimagining what participation looks like and finding new ways to deepen engagement. We'll explore how fandom is evolving from passive consumption into active community and why participation has become one of the strongest drivers of loyalty and growth.

media that moves

FQ CMO: Measuring What Matters Most

The expectations placed on marketing leaders have never been higher. Today's CMOs are expected to drive growth, strengthen brand equity, influence strategy, and demonstrate business impact. We'll take a closer look at how marketing leaders are redefining success, balancing short-term performance with long-term value, and building stronger connections between marketing investment and enterprise growth.

media that moves

The Discovery Economy: Winning Before the Search

Discovery is no longer linear. Consumers are finding brands through AI assistants, creators, communities, algorithms, and conversations long before they ever type into a search bar. The brands that win are becoming discoverable wherever consumers seek inspiration and recommendations. Hear how AI is rewriting discovery and what it takes to stay relevant in a world where every interaction can influence the next decision.

media that moves

The Agentic Advantage: Beyond the Prompt

AI is no longer waiting for instructions. Intelligent agents are beginning to execute workflows, solve problems, and collaborate across teams in ways that fundamentally change how work gets done. The opportunity isn't just greater efficiency. It's building organizations designed around human judgment and autonomous execution. This conversation examines where agentic AI is creating the biggest advantage, what leaders need to rethink, and how businesses prepare for what's next..

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Cultural Gravity: Why Some Ideas Pull People In

Some ideas seem to travel further, spark bigger conversations, and generate momentum that money alone can't buy. They capture attention, inspire participation, and become part of the cultural landscape. What's behind that magnetic pull? Together, we'll unpack the ingredients that create cultural resonance and why some brands, creators, and experiences continue to attract audiences long after the initial moment has passed.

media that moves

The Media Shift: Following Audiences Wherever They Go

Consumer attention isn't disappearing; it's dispersing. Audiences are spending time across more platforms, formats, and experiences than ever before, forcing brands and media companies to rethink how they reach and engage people. This discussion focuses on the evolving media landscape, shifting consumption habits, and the strategies organizations are using to remain relevant wherever audiences choose to spend their time.

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Premium Matters: The Future of Attention, Content, and Trust

Content has never been more abundant. Trust has never been more important. As audiences navigate an endless stream of information, quality and credibility are becoming powerful differentiators. We'll explore why premium environments continue to command attention, how trust influences consumer behavior, and why context matters as much as content in today's media landscape.

media that moves

FQ AI: The Co-Creation Economy

For years, the AI conversation focused on replacement. Today's most interesting stories are about collaboration. Across industries, leaders are discovering how intelligent tools can accelerate creativity, unlock new ideas, and expand what's possible. We'll pull back the curtain on how organizations are pairing human ingenuity with machine intelligence to create entirely new models for innovation.

media that moves

Power of the Pack®: The Act of Credibility

The opportunities that shape careers, partnerships, and industries rarely begin when they're needed most. They are built through relationships, trust, and credibility developed over time. In a world where visibility is easier to achieve than ever before, credibility remains one of the most valuable forms of influence. We'll discuss how leaders earn trust, strengthen relationships, and build reputations that continue to open doors long after the initial introduction.

media that moves

FQ Sports: The Business of Building Communities

 Sports has always been about more than the final score. It's where communities form, identities are shaped, and lifelong loyalty begins. Today, athletes, leagues, brands, and retailers alike are creating new ways for people to connect through movement, fandom, and shared experiences. Hear how sport has become one of the most powerful platforms for building community and lasting engagement.

media that moves

FQ CMO: The New Rules of Brand Relevance

The challenge is no longer reaching consumers. It's remaining meaningful long after the impression. As culture moves faster and loyalty becomes harder to earn, brands must create lasting relevance rather than momentary attention. This conversation explores how today's marketing leaders are building brands that people choose to return to through distinct experiences, cultural intuition, and ideas that endure beyond the campaign.

media that moves

Fathers, Founders, and CEOs: The Many Roles of Modern Leadership

Leadership doesn't end when the workday does. Today's executives are balancing the demands of business, family, mentorship, and community while navigating increasingly complex expectations in every area of life. We'll explore how leaders manage competing responsibilities, define success on their own terms, and think about the legacy they hope to leave both inside and outside the office.

media that moves

The Consumer Shift: Understanding the New Rules of Decision-Making

The path to purchase no longer follows a predictable formula. Recommendations from creators, online communities, AI-powered tools, and social platforms are influencing decisions in ways traditional models never anticipated. In this conversation, we'll take a closer look at how consumer behavior continues to evolve and what organizations need to understand about the increasingly complex journey from discovery to decision.

media that moves

The Fandom Effect: Turning Cultural Connection Into Brand Growth

Fandom has become one of the most powerful forces shaping culture and consumer behavior. People are no longer passive audiences; they participate, share, create, and build communities around the people, experiences, and brands they care about most. This conversation will explore how marketers can show up authentically within these communities, turn cultural connection into lasting loyalty, and harness the energy of fandom to drive meaningful brand growth.

media that moves

Marketing Without Limits: Your Playbook, Rewritten

The possibilities of AI are no longer theoretical. The tools are here, and the ceiling on what marketers can do is quickly disappearing. As AI reshapes everything from content creation and discovery to customer experiences, campaign orchestration, and analytics, the opportunity is shifting from experimentation to strategy. This conversation explores how marketers can bring people, technology, and intelligent agents together to rethink how work gets done, decisions get made, and ideas come to life, building a more connected and intelligent marketing model for what comes next.

media that moves

Signals That Matter: Navigating an Age of Information

Every day, we encounter an endless stream of stories, perspectives, and messages competing for our attention. In this environment, knowing what is meaningful and credible has never mattered more. How can journalism, brands, and influential voices help us navigate complexity and make sense of the world around us? This conversation will explore what earns attention, how authority and influence are evolving, and the role trusted voices can play in shaping perceptions, decisions, and participation.

media that moves

Betting on Yourself: Own Your Next Move

There’s rarely a perfect moment to make a big move. This conversation explores what it means to trust yourself when the path ahead isn’t completely clear, and how confidence often comes from acting before you have every answer. With humor, honesty, and real perspective, the session looks at what happens when you stop waiting for certainty and start taking ownership of what comes next.

media that moves

Rethinking How Brands Talk to Women

Generational data is real, and marketers use it for a reason. But a 22-year-old and a 62-year-old might both be furnishing a home, following the same creators, and backing the same causes. Age doesn't always predict that. This panel breaks down the industry's habit of marketing to women by decade instead of by desire, and gives marketers a sharper way to think about it: where generational differences actually matter and where they don't, whether you're marketing a cosmetics line or a new car.

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