October 
21
FQ Loungeâ„¢ @ ANA Masters of Marketing

media that moves

WINNING THE CONVERGENCE

Media has moved beyond traditional definitions—content, commerce, and community now form one interconnected ecosystem. Organizations must touch infinite touch points while creating authentic human connections that matter. This conversation unpacks how forward-thinking leaders build media strategies that transcend categories, leveraging emerging platforms to deliver genuine engagement that drives both cultural impact and bottom-line results.

Shelley Zalis

 Company Name

Experiences

 

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ creates spaces, online and in person that help women be their best at work and in life. We activate the FQ Loungeâ„¢ at tentpole industry conferences and key cultural moments, host FQ Summits, and curate bespoke experiences.

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Shelley Zalis

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Mon, OCT 6

media that moves

WINNING THE CONVERGENCE

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Shelley Zalis

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Shelley Zalis

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Chief Growth Officer

WNBA

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Chief Growth Officer

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Chief Growth Officer

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AGENDA
SPEAKERS
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Wednesday
, 
October 
21
 | 
9:30AM
 - 
6:00PM

FQ Lounge™ @ ANA Masters of Marketing

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FQ Loungeâ„¢ @ ana masters of marketing

Wednesday
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October 
21
 | 
9:30AM
 - 
6:00PM
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ABOUT the event

Every marketer in the room shares the same responsibility: the growth and reputation of their brands. But how that happens is being rewritten in real time by AI, by culture, and by consumers and clients who expect more than ever.


The FQ Loungeâ„¢ brings this conversation to Orlando, where marketing leaders get real about what growth requires now: which fundamentals still hold, which assumptions don't, and why trust and community have become the drivers of success.


Come be a part of the conversation you won't find anywhere else. All are welcome!

 

SEE HIGHLIGHTS FROM LAST YEAR’S AGENDA.

Get your pass

FQ Lounge™ @ CANNES LIONS

Past Agenda & Speaker highlights

june 17, 2025

LIFT AS WE CLIMB

Inspired by the words of American civic activist and trailblazer Mary Church Terrell, "Lift As We Climb" explores how today’s women leaders are shaping the future by elevating others as they rise. This compelling panel series, developed by Condé Nast’s Chief Revenue Officer, Elizabeth Herbst-Brady, in collaboration with Female Quotient since 2021, invites influential leaders from across the industry to share pivotal lessons and career-defining moments, reflect on their mentors who paved the way, and discuss how they’re championing all voices to build a better tomorrow. This inspiring conversation will focus on what it means to lead with purpose, resilience, and profound impact.

 june 18, 2025

BREAKING BOUNDARIES: WOMEN CRAFTING THEIR LEGACY IN SPORTS

With unprecedented levels of engagement and investment, the spotlight on female athletes, coaches, and commentators has never been brighter. This panel conversation brings together influential voices to explore the multifaceted impact of women in sports today. We'll unpack how they are navigating their careers, harnessing increased visibility to transform the next generation, and consciously constructing legacies that transcend the field.

 JUne 19, 2025

THE CREATIVE INSTINCT: MARKETING AT THE SPEED OF CULTURE

Today’s marketers are required to flex their creative muscles daily—navigating shifting trends, crafting culturally relevant narratives, and making brand moves in real time. While jumping on viral moments can spark buzz, real impact comes from knowing which moments to engage with and how to show up with purpose. This session explores how marketers can sharpen their creative instincts to stay in sync with culture by reading the room, spotting opportunity, and responding with realness and resonance.

 june 19, 2025

INNOVATION ARCHITECTS: THE WOMEN DESIGNING TOMORROW

The future of innovation is being reimagined by visionary women who have moved beyond traditional viewpoints. Female leaders are pioneering solutions that combine technical excellence with human understanding, creating more inclusive and impactful advances. This panel welcomes leaders who are reshaping innovation, demonstrating how diverse leadership creates better outcomes, and inspiring the next generation of female disruptors.

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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

Wednesday, October 21

Wednesday, October 21

10:25AM - 10:50AM ET

media that moves

Every Touchpoint Counts: Building One Connected Brand

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Built Different

 

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Head of Business and Lifestyle,

North America Advertising Sales,

Bloomberg Media

(Moderator)

WNBA

Gina Ballenger
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Group Director, Creative Solutions, Walmart Connect

WNBA

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Chief Executive Officer & Founder, BrandStory Architech

WNBA

Jill Moser
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Senior Vice President,

Commerce Media,

Mastercard

WNBA

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Speakers Coming Soon

Wednesday, October 21

1PM - 1:25PM ET

media that moves

FQ AI: Speed with Judgment

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Built Different

 

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President,

Creative,

Ipsos (Moderator)

WNBA

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Vice President,

Global Marketing & Media,

P&G

WNBA

Chuck Ennis
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Chief Commercial Officer,

Becausal

WNBA

Gina Gray
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Chief Growth Officer,

DonerColle Partners

WNBA

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Wednesday, October 21

1:30PM - 1:55PM ET

media that moves

The Truth About Better Insights: A Conversation on What Really Drives Better Creative

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Built Different

 

Lisa Zielinski
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Senior Vice President,

Creative Excellence Strategy,

IPSOS (Moderator)

WNBA

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Senior Vice President,

Group Strategy Director,

BBDO NY

WNBA

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Global Head of Brand & Portfolio Marketing,

Visa

WNBA

Kelly Kavanagh
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US Integrated Marketing & Media Lead,

Haleon

WNBA

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Vice President,

Advertising Strategy Research,

Ipsos

WNBA

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Speakers Coming Soon

Wednesday, October 21

3:45PM - 4:10PM ET

media that moves

Power of the Pack®: Moving as One

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Built Different

 

Shelley Zalis
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Chief Executive Officer,

The Female Quotient

(Moderator)

WNBA

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Head of Enterprise Marketing & Communications Strategy,

Cigna

WNBA

Leeann Leahy
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Chief Executive Officer,

VIA

WNBA

Samantha Maltin
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Chief Marketing & Brand Officer, ALSAC

WNBA

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Speakers Coming Soon

Wednesday, October 21

4:15PM - 4:40PM ET

media that moves

Leading Beyond Marketing: Expanding Influence Across the Business

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Built Different

 

Kerry Flynn
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Media Reporter, Axios (Moderator)

WNBA

Timothy Castree
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Chief Marketing Officer,

DoorDash

WNBA

Justine Frostad
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Chief Marketing Officer,

Cognitiv

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Seema M. Shah
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Vice President of Insights & Press, Sensor Tower

WNBA

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Speakers Coming Soon

Annual women walk the floor tour

January 6, 2026  |  9AM - 11:30AM PST

Las vegas convention center,

North hall upper level, Room N256

3150 Pradise Rd Las vegas, NV 89109

Join over 200 powerful women as we walk the CES show floor, together. Our Annual Women Walk the Floor Tour is an opportunity to experience the innovations at CES as a united community. A woman alone has power; together, we have impact.

RSVP HERE
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Mon, Oct 8
10:45AM - 11:15AM ET

media that moves

WINNING THE CONVERGENCE

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Shelley Zalis

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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

tuesday, june 23

TUESDAY, JUNE 23

11AM - 11:30AM CEST

media that moves

POWERING POSSIBILITY: WOMEN REDEFINING COMMERCE AND CULTURE

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Jeannine Shao Collins

Chief Client Officer,

Kargo

Adrienne Ross

 Vice President, Retail & Commerce Media Solutions,

Kargo

Marissa Jarratt

Executive Vice President and Chief Marketing and Sustainability Officer,

7-Eleven

Ashley Schapiro

Vice President Marketing, Media, Performance & Engagement,

American Eagle Outfitters Inc.

Colleen Hotchkiss

President, Growth Practices,

Zenith

TUESDAY, JUNE 23

11AM - 11:30AM CEST

media that moves

POWERING POSSIBILITY: WOMEN REDEFINING COMMERCE AND CULTURE

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Jeannine Shao Collins

Chief Client Officer,

Kargo

Adrienne Ross

 Vice President, Retail & Commerce Media Solutions,

Kargo

Marissa Jarratt

Executive Vice President and Chief Marketing and Sustainability Officer,

7-Eleven

Ashley Schapiro

Vice President Marketing, Media, Performance & Engagement,

American Eagle Outfitters Inc.

Colleen Hotchkiss

President, Growth Practices,

Zenith

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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

wednesday, june 24

wednesday, june 24

11AM - 11:30AM CEST

media that moves

LATINAS AT THE HELM: A LOOK AT THE 2025 HISPANIC SENTIMENT STUDY

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Jenna Silver

SVP, Industry Marketing - U.S. Ad Sales,

TelevisaUnivision

Claudia Edelman

Founder & Chairwoman,

We Are All Human

Faby Torres

Global Chief Marketing Officer,

Gap Inc.

wednesday, june 24

11AM - 11:30AM CEST

media that moves

LATINAS AT THE HELM: A LOOK AT THE 2025 HISPANIC SENTIMENT STUDY

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Jenna Silver

SVP, Industry Marketing - U.S. Ad Sales,

TelevisaUnivision

Claudia Edelman

Founder & Chairwoman,

We Are All Human

Faby Torres

Global Chief Marketing Officer,

Gap Inc.

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CELEBRATING LEADERS IN AI

Thursday, January 22 | 5PM - 6PM CET

Las vegas convention center,

North hall upper level, Room N256

3150 Pradise Rd Las vegas, NV 89109

Join us for an evening in Davos to toast the visionaries shaping the intelligent era — the innovators and changemakers redefining what’s possible in AI.

RSVP HERE
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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

thursday, june 25

Thursday, june 25

1:30PM - 2PM CEST

media that moves

CREATING HER WAY: WOMEN LEADING THE CREATOR ECONOMY

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Willa Bennett

Editor-in-Chief,

Cosmopolitan and Seventeen

Yuri Godinez

Content Creator

Chriselle Lim

Owner and Creative Director,

Phlur

Tessa Brooks

Creator,

and Philanthropist

Thursday, june 25

1:30PM - 2PM CEST

media that moves

CREATING HER WAY: WOMEN LEADING THE CREATOR ECONOMY

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Willa Bennett

Editor-in-Chief,

Cosmopolitan and Seventeen

Yuri Godinez

Content Creator

Chriselle Lim

Owner and Creative Director,

Phlur

Tessa Brooks

Creator,

and Philanthropist

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Agenda highlights

monday, june 22

media that moves

MEDIA'S NEW FRONTIER: WOMEN LEADING THROUGH DISRUPTION

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monday, june 22

media that moves

CULTURAL CURRENCY: TAPPING INTO THE ZEITGEIST

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monday, june 22

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DESIGNING FOR EVERYONE: WHY WOMEN'S PERSPECTIVES MATTER

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tuesday, june 23

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BUILDING YOUR TRIBE: FROM CONNECTIONS TO CATALYSTS

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tuesday, june 23

media that moves

UNLEASHING YOUR LIMITLESS SELF: A JOURNEY OF PERSONAL TRANSFORMATION

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tuesday, june 23

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BOLD VISIONARIES: HOW LEADERS ARE ELEVATING BRANDS & PEOPLE

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wednesday, june 24

media that moves

FINDING CLARITY AND CONNECTION IN UNCERTAIN TIMES: REWRITING THE RULES OF LEADERSHIP

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WEDNESDAY, JUNE 24

media that moves

BRAND SUCCESS IN UNCERTAIN TIMES

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WEDNESDAY, JUNE 24

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PASSION PLAY: SCORING BIG WITH SPORTS COMMUNITIES

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Event Speakers coming soon

October 2025

FQ Lounge @ Advertising week

Past Speakers highlights

Ruba Borno

Vice President, Global Specialists and Partners,

Amazon Web Services (AWS)

Taylor Ash

GM, Inventory Development,

The Trade Desk

Lianne Sinclair

 AVP Corporate and Brand Advertising,

AT&T

Isabelle Sakai

Chief Marketing Officer,

Mark Anthony Brands

Susan Boster

Founder and CEO,

Boster Group

Corey Rados

Head, Global Creative Strategy,

Uber Advertising

Stacy DeRiso

US CEO,

Initiative

Jordan Chiles

Two Time Olympian, Gold Medalist and NY Times Best Selling Author

Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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SEE MORE
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Together with

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Venue

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ABOUT the FQ

Every marketer in the room shares the same responsibility: the growth and reputation of their brands. But how that happens is being rewritten in real time by AI, by culture, and by consumers and clients who expect more than ever.


The FQ Loungeâ„¢ brings this conversation to Orlando, where marketing leaders get real about what growth requires now: which fundamentals still hold, which assumptions don't, and why trust and community have become the drivers of success.


Come be a part of the conversation you won't find anywhere else. All are welcome!

 

Experiences

 

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ creates spaces, online and in person that help women be their best at work and in life.


We activate the FQ Loungeâ„¢ at tentpole industry conferences and key cultural moments, host FQ Summits, and curate bespoke experiences.

 Media

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ makes stories personal, cultural, and worth talking about.


We produce, distribute, and amplify branded, sponsored, and targeted media — including original social series, custom branded content, and creator campaigns.

transformation

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ partners with companies and leaders to shape workplaces that work for everyone.


We provide advisory to advance inclusion, strengthen leadership, and elevate executive presence.



Our Story
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Testimonials

A huge thank you for such an inspiring and energizing experience with The Female Quotient at this year’s event. Every time I walk into the FQ Lounge, I’m reminded why this community is so special. It’s a space where connection, conversation, and collaboration come to life in the most authentic way. As someone who’s been in the industry for over a decade, I’ve been to countless events, but FQ continues to set the bar higher every year.

STACY MARTINET

Chief Communications Officer,

Adobe


 It was such a treat to start the day with this conversation, and we couldn’t have asked for a better group to speak to the power of partnership! As always, huge thanks to TFQ for having us.

Jennifer Gardner

Chief Client Solutions Officer,

Carat US

I thoroughly enjoyed being part of exciting programming at the FQ Lounge to host the panel and had several afterwards mention how much they enjoyed the conversation. Thank you again!

RUBA BORNO

Vice President, Global Specialists and Partners,

Amazon Web Services (AWS)

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Paige McGovern is a host of exceptional ability. Studies show that a vast majority of guests attending events by Paige have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.


Paige McGovern is a host of exceptional ability. Studies show that a vast majority of guests attending events by Paige have been known.

media that moves

Every Touchpoint Counts: Building One Connected Brand

Customers move across channels without thinking about the lines between them. The challenge for marketers is making every interaction feel consistent, intuitive, and unmistakably part of the same brand. Hear how leaders are connecting platforms, data, and creative ideas to build experiences that feel seamless to the audience, not stitched together behind the scenes.

media that moves

FQ AI: Speed with Judgment

Marketing can now move faster than ever, but speed alone is not an advantage. As AI accelerates content, personalization, and decision-making, leaders must know when to act, when to question, and when human judgment should take the lead. Hear how marketers are balancing urgency with discernment, using technology to sharpen decisions without letting it replace the instincts, context, and creativity the work still demands.

media that moves

The Truth About Better Insights: A Conversation on What Really Drives Better Creative

What makes an insight truly powerful? Ask a room full of marketers and agency strategists, and you're likely to hear different answers. In this candid discussion, Ipsos, brand, and agency leaders will explore some of marketing's most persistent beliefs about insights and the role they play in creative success. Drawing on new Ipsos research, we'll compare industry assumptions against real-world evidence, debate what marketers may be getting wrong, and discuss how brands can identify insights that lead to stronger, more effective creative.

media that moves

Power of the Pack®: Moving as One

No one builds lasting growth alone. Marketing may help set the direction, but momentum comes from teams that understand the customer, trust one another, and move with shared purpose. This session explores at how leaders create stronger partnerships across the organization while preserving the distinct perspectives that make the work sharper.

media that moves

Leading Beyond Marketing: Expanding Influence Across the Business

Marketing leadership no longer stops at brand building. Today’s leaders are shaping product, customer experience, culture, technology, and the decisions that drive enterprise growth. In this session, hear from marketers who are expanding their influence, earning trust across the organization, and making the case for marketing as a business priority, not simply a function.

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