July 
25
FQ Loungeâ„¢ in Chicago

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WINNING THE CONVERGENCE

Media has moved beyond traditional definitions—content, commerce, and community now form one interconnected ecosystem. Organizations must touch infinite touch points while creating authentic human connections that matter. This conversation unpacks how forward-thinking leaders build media strategies that transcend categories, leveraging emerging platforms to deliver genuine engagement that drives both cultural impact and bottom-line results.

Shelley Zalis

 Company Name

Experiences

 

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ creates spaces, online and in person that help women be their best at work and in life. We activate the FQ Loungeâ„¢ at tentpole industry conferences and key cultural moments, host FQ Summits, and curate bespoke experiences.

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Shelley Zalis

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Mon, OCT 6

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WINNING THE CONVERGENCE

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Saturday
, 
July 
25
 | 
2:15PM
 - 
6:00PM 
CDT

FQ Lounge™ in chicago

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FQ Loungeâ„¢ in Chicago

Saturday
, 
July 
25
 | 
2:15PM
 - 
6:00PM 
CDT
RSVP
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ABOUT the event

Billion-dollar valuations. Record attendance. Sold-out arenas. Women's sports isn't having a moment; it's building an industry.

 
The FQ Lounge™ brings that conversation to Chicago, where the leaders behind women's sports get specific about what sustainable growth actually requires across media, ownership, fandom, and brand-building. Where marketing executives unpack what it takes to embed a brand inside a cultural movement, not just sponsor one. Where leaders break down how fandom actually works now, and why community always wins.

 
The FQ stage is a front-row seat to the strategy shaping one of the most compelling spaces in business today. Come be part of it. All are welcome!

SEE HIGHLIGHTS FROM LAST YEAR’S AGENDA.

Get your pass

FQ Lounge™ @ CANNES LIONS

Past Agenda & Speaker highlights

june 17, 2025

LIFT AS WE CLIMB

Inspired by the words of American civic activist and trailblazer Mary Church Terrell, "Lift As We Climb" explores how today’s women leaders are shaping the future by elevating others as they rise. This compelling panel series, developed by Condé Nast’s Chief Revenue Officer, Elizabeth Herbst-Brady, in collaboration with Female Quotient since 2021, invites influential leaders from across the industry to share pivotal lessons and career-defining moments, reflect on their mentors who paved the way, and discuss how they’re championing all voices to build a better tomorrow. This inspiring conversation will focus on what it means to lead with purpose, resilience, and profound impact.

 june 18, 2025

BREAKING BOUNDARIES: WOMEN CRAFTING THEIR LEGACY IN SPORTS

With unprecedented levels of engagement and investment, the spotlight on female athletes, coaches, and commentators has never been brighter. This panel conversation brings together influential voices to explore the multifaceted impact of women in sports today. We'll unpack how they are navigating their careers, harnessing increased visibility to transform the next generation, and consciously constructing legacies that transcend the field.

 JUne 19, 2025

THE CREATIVE INSTINCT: MARKETING AT THE SPEED OF CULTURE

Today’s marketers are required to flex their creative muscles daily—navigating shifting trends, crafting culturally relevant narratives, and making brand moves in real time. While jumping on viral moments can spark buzz, real impact comes from knowing which moments to engage with and how to show up with purpose. This session explores how marketers can sharpen their creative instincts to stay in sync with culture by reading the room, spotting opportunity, and responding with realness and resonance.

 june 19, 2025

INNOVATION ARCHITECTS: THE WOMEN DESIGNING TOMORROW

The future of innovation is being reimagined by visionary women who have moved beyond traditional viewpoints. Female leaders are pioneering solutions that combine technical excellence with human understanding, creating more inclusive and impactful advances. This panel welcomes leaders who are reshaping innovation, demonstrating how diverse leadership creates better outcomes, and inspiring the next generation of female disruptors.

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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

Saturday, july 25

Saturday, July 25

2:55PM - 3PM CDT

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Welcome Remarks 

Speakers Coming Soon

Shelley Zalis

Chief Executive Officer,

The Female Quotient

Saturday, July 25

3PM - 3:25PM CDT

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Starting Lineup: Building the Teams That Build Great Businesses

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Speakers Coming Soon

Shelley Zalis

  Chief Executive Officer, The Female Quotient (Moderator)

Jeri Doris

Chief People Officer, Justworks

Angel McCoughtry

WNBA Player, Filmmaker,

& Entrepreneur,

McCoughtry Entertainment

Haley Rosen

Founder & Chief Executive Officer,

JustWomensSports

Saturday, July 25

3:25PM - 3:50PM CDT

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FQ Sports: Scaling Women's Sports for What Comes Next

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Speakers Coming Soon

Colie Edison

Chief Growth Officer, WNBA (Moderator)

Stacy Johns

President,

LA Sparks

Kelly Krauskopf

Team President,

Indiana Fever

Renee Montgomery

Co-Owner & Vice President,

Atlanta Dream

Jess Smith

President,

Golden State Valkyries

Saturday, July 25

3:50PM - 4:15PM CDT

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Built Different: The New Rules of Fandom

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Speakers Coming Soon

Renee Washington

Host,

ESPN,

FIFA,

& NBC Sports

Broadcaster,

Professional Speaker,

& Soccer Hall of Famer

(Moderator)

Carolyn Braff

Vice President, Sports & Entertainment, PepsiCo

Flora Kelly

Senior Vice President,

ESPN Research,

ESPN

EmmaKate

Young

Managing Director,

Sponsorships & Partnership Management,

Delta Air Lines


Saturday, July 25

4:15PM - 4:35PM CDT

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More Than a Game: From Audience to Community

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Speakers Coming Soon

Christine Lane

Senior Manager,

Event Content and Strategy,

The Female Quotient

(Moderator)

David Iudica

Senior Manager, Measurement & Insights Analytics,

Uber Advertising

Sherry Pitkofsky

Senior Vice President,

Marketing,

The E.W. Scripps

Dawn Vitale

Chief Merchandising Officer,

Skims

Saturday, July 25

4:35PM - 5PM CDT

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Power of the Pack®: The Women Who Open Doors

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Speakers Coming Soon

Shelley Zalis

Chief Executive Officer,

The Female Quotient

(Moderator)

Skylar Diggins

7x WNBA All-Star,

Host of ANDMOM

Lisa Leslie

WNBA Legend

Annual women walk the floor tour

January 6, 2026  |  9AM - 11:30AM PST

Las vegas convention center,

North hall upper level, Room N256

3150 Pradise Rd Las vegas, NV 89109

Join over 200 powerful women as we walk the CES show floor, together. Our Annual Women Walk the Floor Tour is an opportunity to experience the innovations at CES as a united community. A woman alone has power; together, we have impact.

RSVP HERE
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Mon, Oct 8
10:45AM - 11:15AM ET

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WINNING THE CONVERGENCE

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Shelley Zalis

Company Name

Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

tuesday, june 23

TUESDAY, JUNE 23

11AM - 11:30AM CEST

media that moves

POWERING POSSIBILITY: WOMEN REDEFINING COMMERCE AND CULTURE

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Jeannine Shao Collins

Chief Client Officer,

Kargo

Adrienne Ross

 Vice President, Retail & Commerce Media Solutions,

Kargo

Marissa Jarratt

Executive Vice President and Chief Marketing and Sustainability Officer,

7-Eleven

Ashley Schapiro

Vice President Marketing, Media, Performance & Engagement,

American Eagle Outfitters Inc.

Colleen Hotchkiss

President, Growth Practices,

Zenith

TUESDAY, JUNE 23

11AM - 11:30AM CEST

media that moves

POWERING POSSIBILITY: WOMEN REDEFINING COMMERCE AND CULTURE

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Jeannine Shao Collins

Chief Client Officer,

Kargo

Adrienne Ross

 Vice President, Retail & Commerce Media Solutions,

Kargo

Marissa Jarratt

Executive Vice President and Chief Marketing and Sustainability Officer,

7-Eleven

Ashley Schapiro

Vice President Marketing, Media, Performance & Engagement,

American Eagle Outfitters Inc.

Colleen Hotchkiss

President, Growth Practices,

Zenith

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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

wednesday, june 24

wednesday, june 24

11AM - 11:30AM CEST

media that moves

LATINAS AT THE HELM: A LOOK AT THE 2025 HISPANIC SENTIMENT STUDY

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Jenna Silver

SVP, Industry Marketing - U.S. Ad Sales,

TelevisaUnivision

Claudia Edelman

Founder & Chairwoman,

We Are All Human

Faby Torres

Global Chief Marketing Officer,

Gap Inc.

wednesday, june 24

11AM - 11:30AM CEST

media that moves

LATINAS AT THE HELM: A LOOK AT THE 2025 HISPANIC SENTIMENT STUDY

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Jenna Silver

SVP, Industry Marketing - U.S. Ad Sales,

TelevisaUnivision

Claudia Edelman

Founder & Chairwoman,

We Are All Human

Faby Torres

Global Chief Marketing Officer,

Gap Inc.

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CELEBRATING LEADERS IN AI

Thursday, January 22 | 5PM - 6PM CET

Las vegas convention center,

North hall upper level, Room N256

3150 Pradise Rd Las vegas, NV 89109

Join us for an evening in Davos to toast the visionaries shaping the intelligent era — the innovators and changemakers redefining what’s possible in AI.

RSVP HERE
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Agenda

Day 1: Mon
Day 2: Tue
Day 3: Wed
Day 4: Thurs

thursday, june 25

Thursday, june 25

1:30PM - 2PM CEST

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CREATING HER WAY: WOMEN LEADING THE CREATOR ECONOMY

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Willa Bennett

Editor-in-Chief,

Cosmopolitan and Seventeen

Yuri Godinez

Content Creator

Chriselle Lim

Owner and Creative Director,

Phlur

Tessa Brooks

Creator,

and Philanthropist

Thursday, june 25

1:30PM - 2PM CEST

media that moves

CREATING HER WAY: WOMEN LEADING THE CREATOR ECONOMY

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Willa Bennett

Editor-in-Chief,

Cosmopolitan and Seventeen

Yuri Godinez

Content Creator

Chriselle Lim

Owner and Creative Director,

Phlur

Tessa Brooks

Creator,

and Philanthropist

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Agenda highlights

monday, june 22

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MEDIA'S NEW FRONTIER: WOMEN LEADING THROUGH DISRUPTION

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monday, june 22

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CULTURAL CURRENCY: TAPPING INTO THE ZEITGEIST

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monday, june 22

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DESIGNING FOR EVERYONE: WHY WOMEN'S PERSPECTIVES MATTER

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tuesday, june 23

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BUILDING YOUR TRIBE: FROM CONNECTIONS TO CATALYSTS

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tuesday, june 23

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UNLEASHING YOUR LIMITLESS SELF: A JOURNEY OF PERSONAL TRANSFORMATION

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tuesday, june 23

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BOLD VISIONARIES: HOW LEADERS ARE ELEVATING BRANDS & PEOPLE

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wednesday, june 24

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FINDING CLARITY AND CONNECTION IN UNCERTAIN TIMES: REWRITING THE RULES OF LEADERSHIP

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WEDNESDAY, JUNE 24

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BRAND SUCCESS IN UNCERTAIN TIMES

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WEDNESDAY, JUNE 24

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PASSION PLAY: SCORING BIG WITH SPORTS COMMUNITIES

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Event Speakers coming soon

October 2025

FQ Lounge @ Advertising week

Past Speakers highlights

Ruba Borno

Vice President, Global Specialists and Partners,

Amazon Web Services (AWS)

Taylor Ash

GM, Inventory Development,

The Trade Desk

Lianne Sinclair

 AVP Corporate and Brand Advertising,

AT&T

Isabelle Sakai

Chief Marketing Officer,

Mark Anthony Brands

Susan Boster

Founder and CEO,

Boster Group

Corey Rados

Head, Global Creative Strategy,

Uber Advertising

Stacy DeRiso

US CEO,

Initiative

Jordan Chiles

Two Time Olympian, Gold Medalist and NY Times Best Selling Author

Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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Shelley Zalis

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Together with

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Venue

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ABOUT the FQ

Billion-dollar valuations. Record attendance. Sold-out arenas. Women's sports isn't having a moment; it's building an industry.

 
The FQ Lounge™ brings that conversation to Chicago, where the leaders behind women's sports get specific about what sustainable growth actually requires across media, ownership, fandom, and brand-building. Where marketing executives unpack what it takes to embed a brand inside a cultural movement, not just sponsor one. Where leaders break down how fandom actually works now, and why community always wins.

 
The FQ stage is a front-row seat to the strategy shaping one of the most compelling spaces in business today. Come be part of it. All are welcome!

Experiences

 

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ creates spaces, online and in person that help women be their best at work and in life.


We activate the FQ Loungeâ„¢ at tentpole industry conferences and key cultural moments, host FQ Summits, and curate bespoke experiences.

 Media

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ makes stories personal, cultural, and worth talking about.


We produce, distribute, and amplify branded, sponsored, and targeted media — including original social series, custom branded content, and creator campaigns.

transformation

We are an EXPERIENTIAL,

media and ADVISORY company

The FQ partners with companies and leaders to shape workplaces that work for everyone.


We provide advisory to advance inclusion, strengthen leadership, and elevate executive presence.



Our Story
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Testimonials

A huge thank you for such an inspiring and energizing experience with The Female Quotient at this year’s event. Every time I walk into the FQ Lounge, I’m reminded why this community is so special. It’s a space where connection, conversation, and collaboration come to life in the most authentic way. As someone who’s been in the industry for over a decade, I’ve been to countless events, but FQ continues to set the bar higher every year.

STACY MARTINET

Chief Communications Officer,

Adobe


 It was such a treat to start the day with this conversation, and we couldn’t have asked for a better group to speak to the power of partnership! As always, huge thanks to TFQ for having us.

Jennifer Gardner

Chief Client Solutions Officer,

Carat US

I thoroughly enjoyed being part of exciting programming at the FQ Lounge to host the panel and had several afterwards mention how much they enjoyed the conversation. Thank you again!

RUBA BORNO

Vice President, Global Specialists and Partners,

Amazon Web Services (AWS)

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Paige McGovern is a host of exceptional ability. Studies show that a vast majority of guests attending events by Paige have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.


Paige McGovern is a host of exceptional ability. Studies show that a vast majority of guests attending events by Paige have been known.

media that moves

Starting Lineup: Building the Teams That Build Great Businesses

Championships aren't won alone, and neither are great businesses. Behind every success is a team whose expertise, trust, and collaboration make growth possible. This conversation brings together founders, athletes, and business leaders to explore how high-performing teams are built, what allows them to thrive, and why investing in people remains one of the greatest competitive advantages on and off the court.

media that moves

FQ Sports: Scaling Women's Sports for What Comes Next

Billion-dollar valuations. Record attendance. Sold-out arenas. The numbers are in. The question now is who builds what comes next. This conversation brings together the leaders at the forefront of women's sports to get specific about what sustainable growth actually requires across media, ownership, fan development, partnerships, and infrastructure.

media that moves

Built Different: The New Rules of Fandom

Fandom today looks different than it used to. It is more community-driven, more shaped by culture, identity, and connection than by legacy alone. This conversation explores how the next era of fandom is being built in real time, what makes modern fan communities so powerful, and why understanding this shift matters across sports, media, and culture.

media that moves

Power of the Pack®: The Women Who Open Doors

Success becomes more meaningful when it creates opportunities for others. Across sports, business, and culture, some of the most transformative leaders are those who use their influence to expand access, champion new voices, and create pathways for the next generation. This conversation explores the responsibility and opportunity that come with leadership. Together, we'll reflect on the relationships that shape our journeys, the communities that help us grow, and the power of opening doors for others along the way.

media that moves

More Than a Game: From Audience to Community

For decades, sports, media, entertainment, and marketing operated in parallel. Today, those worlds are converging. Athletes are creators. Sports properties are media brands. Fans move seamlessly between live events, social platforms, streaming content, and real-world experiences. As women's sports reaches new heights, it offers a glimpse into how audiences engage with culture itself. This conversation brings together leaders across sports, media, marketing, and technology to explore why women's sports has become a catalyst for innovation and what its growth reveals about the future of engagement.

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